GenieRiches Privacy Policy
At GenieRiches Casino, we respect your privacy and are fully committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and safeguard your information when you visit our website or use our services at genieriches.com. We are operated by Broadway Gaming Ireland DF Limited, licensed and regulated by the UK Gambling Commission under account number 58267 (licence 058267-R-334552-005). By registering an account with us, you consent to the practices described below.
Information We Collect
When you create an account or use our services, we collect several categories of personal information. We do this to verify your identity, process transactions, and provide you with a safe gaming environment. Our data collection practices are designed to comply with UK data protection law, including the UK GDPR and the Data Protection Act.
- We gather registration details, including your name, date of birth, email address, phone number, and residential address.
- We collect payment information when you deposit or withdraw funds, including debit card details, PayPal account information, or bank transfer details.
- We track your gaming activity, including games played, wagers placed, deposits, withdrawals, and bonus usage.
- We record technical information such as your IP address, device type, browser, and operating system.
- We may collect identity verification documents, such as photo ID, proof of address, and copies of debit cards used for deposits.
How We Use Your Information
We use the personal data we collect for a variety of legitimate purposes connected to running GenieRiches Casino responsibly and lawfully. Our priority is to ensure that every player enjoys a secure and compliant experience.
- We use your information to verify your identity and age, as required by our licensing obligations.
- We process your payment details to facilitate deposits and withdrawals securely.
- We conduct affordability checks to promote responsible gambling and protect vulnerable players.
- We communicate with you regarding account updates, promotions, and customer support requests.
- We analyze gaming activity to detect fraud, prevent money laundering, and improve our services.
- We personalize your experience, including offers available through our Trophy Rewards loyalty program.
Legal Basis for Processing
We process your personal data under several legal bases recognized by UK data protection law. In most cases, we rely on the necessity of processing to perform our contract with you, to comply with our regulatory obligations as a UK Gambling Commission licensee, and to pursue our legitimate interests in preventing fraud and ensuring platform security. Where required, we will ask for your explicit consent, such as for marketing communications.
Sharing Your Information
We do not sell your personal data to third parties. However, we may share your information with trusted partners where necessary to operate GenieRiches Casino effectively and lawfully.
- We share data with payment processors to complete deposits and withdrawals.
- We may disclose information to regulatory bodies, including the UK Gambling Commission, upon request.
- We work with identity verification providers to confirm your age and identity.
- We may share data with law enforcement agencies where required by law.
- We use third-party service providers, such as our Dragonfish platform provider, to support our technical operations.
Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your browsing experience, remember your preferences, and analyze how you interact with our site. Our cookie practices are detailed further in our separate Cookie Policy, but we want to reassure you that we only use cookies necessary for functionality, security, and analytics purposes unless you provide additional consent.
Data Retention
We retain your personal data for as long as necessary to fulfill the purposes outlined in this policy, including satisfying legal, accounting, or reporting requirements. As a licensed gambling operator, we are required to retain certain records, such as identity verification documents and transaction history, for a minimum period as mandated by UK gambling regulations, even after you close your account with us.
Your Rights
Under UK data protection law, you have several rights regarding your personal data. We are committed to honoring these rights promptly and transparently.
- You have the right to access the personal data we hold about you.
- You have the right to request correction of inaccurate or incomplete data.
- You have the right to request erasure of your data, subject to our legal retention obligations.
- You have the right to object to certain types of processing, including direct marketing.
- You have the right to data portability in certain circumstances.
- You have the right to withdraw consent at any time where processing is based on consent.
If you wish to exercise any of these rights, please contact us at support@genieriches.com, and our team will respond in accordance with applicable timeframes.
Data Security
We take data security seriously and implement appropriate technical and organizational measures to protect your personal information from unauthorized access, loss, or misuse. Our systems use encryption and secure protocols to protect sensitive data, including payment details and identity documents submitted during our KYC verification process.
Affordability Checks and Responsible Gambling
As part of our commitment to responsible gambling, we conduct affordability checks on our players. This means we may review information about your financial circumstances to ensure that your gambling activity remains within reasonable limits. We believe this is an essential part of protecting our players and maintaining a safe environment at GenieRiches Casino.
International Data Transfers
As we only accept players located in the United Kingdom, most of our data processing occurs within the UK. However, some of our service providers may process data outside the UK. Where this occurs, we ensure appropriate safeguards are in place to protect your information in accordance with UK data protection standards.
Children's Privacy
Our services are strictly intended for individuals aged 18 and over. We do not knowingly collect personal data from minors. If we become aware that we have inadvertently collected information from someone under 18, we will take immediate steps to delete such data and close the associated account.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We encourage you to review this page periodically. Continued use of our services after any changes indicates your acceptance of the updated policy.
Contact Us
If you have any questions about how we handle your personal data, please reach out to our support team. You can contact us via live chat, available 24/7, by phone, or by emailing support@genieriches.com. We are here to address any privacy concerns you may have regarding your experience with us.
Content updated: September 29, 2026